Turn opportunity into disciplined growth.
Go-to-market strategy, business development, complex B2B sales, pricing, revenue operations, CRM and pipeline discipline, channel strategy, national accounts, customer retention, and P&L performance.
United States + Mexico · English + Spanish
I build growth the operation can keep.
Commercial and operating leadership that turns market opportunity into profitable, repeatable execution.
For more than 25 years, I have led B2B growth, go-to-market strategy, national accounts, P&L performance, operations, manufacturing, supply chain, logistics, and customer delivery across the United States and Mexico.
01Commercial growth
02Operational execution
03Cross-border systems
04Enterprise governance
What I have done
Built, sold, repaired, and operated.
My background crosses executive leadership, entrepreneurship, industrial and enterprise sales, manufacturing, distribution, commercial real estate, multi-site services, technology, and cross-border execution.
Built revenue and margin
Generated $30M in product sales over 14 months at 40% to 50% gross margin by integrating sales, pricing, procurement, sourcing, and customer delivery.
Built a U.S. enterprise
Established and scaled a U.S. business from zero to $12M in three years at more than 60% gross margin, carrying responsibility across commercial strategy, contracts, finance, procurement, imports, compliance, and execution.
Won national accounts
Won an approximately $6M, 250-location national-account program and connected U.S. customer requirements with Mexican production, schedule-matched delivery, and working-capital efficiency.
Led complex portfolios
Closed more than 600 commercial agreements across a portfolio of more than 70 assets while aligning sales, legal clearance, tenant improvements, opening readiness, asset-level P&L, and Board reporting.
How I think
The whole is the job.
Revenue is a promise. Operations determines whether the enterprise keeps it.
Specialization is strength. Leadership must govern the interfaces between specialists.
Accountability should travel with consequence. If nobody owns the handoff, the enterprise owns the failure.
Useful strategy survives contact with reality. The work is not complete until the system performs.
Current direction
Available for executive leadership.
Open to permanent executive leadership, general management, interim, and fractional opportunities where commercial growth and operating execution must function as one system.
My range includes go-to-market strategy, business development, revenue operations, national accounts, P&L leadership, market expansion, operations, procurement, manufacturing, supply chain, logistics, and U.S.-Mexico execution.
As founder and operating principal of KIT55 Soma, I have led project-based engagements involving market development, strategic sourcing, manufacturing, nearshoring, commercial operations, and complex customer delivery. I am available for the right permanent executive position as well as selected interim and fractional assignments.
The right conversation starts with the problem, the consequence, and who is prepared to own the result.
Dual U.S. and Mexican citizen · No sponsorship required